IAB: A standard nomenclature for Marketing and Data was created this month

IAB published this month a draft for public discussion with a nomenclature for data. The document is titled “OpenData 1.0: Standard Nomenclature for Campaign Performance Data,” and was created “due to a lack of standard nomenclature.” An IAB Tech Lab’s OpenData Task Force was formed with the “primary focus of alleviating issues that have challenged marketers in the data report merging process.”