Amazon is doing a big push of their proprietary server side header bidding on U.K. publishers. Many publishers are concerned with this move from Amazon, and one commented anonymously to Digiday: “So there’s a new vendor in town who wants to take control of our supply and decisioning — what’s new? This time it just […]
Why do you need to include Amazon Advertising Platform (AAP) on your roadmap if you are doing programmatic? In Amazon DSP is possible to run performance and branding campaigns, on web and app environment, and on display, video, and native.