Adform launches a new bidding ready for first and second price auctions

Adform this week launched Dynamic CPM (dCPM), a new bidding that optimizes on hybrid auctioning environments such as first, second ...

Google Ad Manager will move to a first-price auction, Google announced last month. Google says the transition will be made ...

Google this month launched a beta on Google Ad Manager for unified pricing rules. Unified Pricing Rules allow publishers to ...

IPONWEB today announced that Optimal Price Discovery, IPONWEB's bid shading solution is helping programmatic buyers to reduce media costs by ...

WPP has started this month the sale of Kantar. Kantar's sale starts with an auction led by Goldman Sachs. Banking ...

IAB Europe will be holding two Virtual Programmatic Days in 2018. The Virtual Programmatic Day H1 will explore the key ...

Improve Digital, the Dutch SSP / Ad Exchange founded in 2008, today announced that is "ready for First-Price Auction!" Improve ...

Improve Digital, the Dutch SSP / Ad Exchange founded in 2008, today announced that is "ready for First-Price Auction!" Improve ...

With the adoption of header bidding and first price auctions, publishers are winning again decision power on how to monetize ...

LinkedIn announced last week the adoption of first price auctions in programmatic, a move being promoted by Appnexus, the main ...

Tag: Auction