Webinar: IAB Europe Virtual Programmatic Day H1 2018 March 15, 2018 0 IAB Europe will be holding two Virtual Programmatic Days in 2018. The Virtual Programmatic Day H1 will explore the key ...
Improve Digital ready for header bidding and first price auctions "as of now" March 13, 2018 0 Improve Digital, the Dutch SSP / Ad Exchange founded in 2008, today announced that is "ready for First-Price Auction!" Improve ...
Improve Digital ready for header bidding and first price auctions “as of now” March 13, 2018 0 Improve Digital, the Dutch SSP / Ad Exchange founded in 2008, today announced that is "ready for First-Price Auction!" Improve ...
Programmatic trends for 2018 December 18, 2017 0 With the adoption of header bidding and first price auctions, publishers are winning again decision power on how to monetize ...
LinkedIn will adopt first price auctions from November 8th October 24, 2017 0 LinkedIn announced last week the adoption of first price auctions in programmatic, a move being promoted by Appnexus, the main ...