IAB Europe will be holding two Virtual Programmatic Days in 2018. The Virtual Programmatic Day H1 will explore the key areas impacting programmatic trading including GDPR, auction dynamics and transparency, and trust. It will happen on Thursday, Apr 19, 2018…
Improve Digital, the Dutch SSP / Ad Exchange founded in 2008, today announced that is “ready for First-Price Auction!” Improve Digital says that “believes in the advantages of the first and second-price auctions and are committed to providing clear functionality…
With the adoption of header bidding and first price auctions, publishers are winning again decision power on how to monetize their inventory, deciding the partners they want to work with, the advertisers that they keep a direct relation, and monetizing their audiences.
LinkedIn announced last week the adoption of first price auctions in programmatic, a move being promoted by Appnexus, the main ad tech partner of LinkedIn and Microsoft. Matthew Hogg, Head of Programmatic Sales at LinkedIn, said here that “from November…