IAB Europe will be holding two Virtual Programmatic Days in 2018. The Virtual Programmatic Day H1 will explore the key areas impacting programmatic trading including GDPR, auction dynamics and transparency, ...
Improve Digital, the Dutch SSP / Ad Exchange founded in 2008, today announced that is "ready for First-Price Auction!" Improve Digital says that "believes in the advantages of the first ...
With the adoption of header bidding and first price auctions, publishers are winning again decision power on how to monetize their inventory, deciding the partners they want to work with, ...
Matthew Hogg, Head of Programmatic Sales at LinkedIn LinkedIn announced last week the adoption of first price auctions in programmatic, a move being promoted by Appnexus, ...
