Adform launches a new bidding ready for first and second price auctions
Adform this week launched Dynamic CPM (dCPM), a new bidding that optimizes on hybrid auctioning environments such as first, second ...
Tag: Auction
Google moves all auctions to first price by late July
Google Ad Manager will move to a first-price auction, Google announced last month. Google says the transition will be made ...
Google launches a beta for unified pricing rules on Ad Manager
Google this month launched a beta on Google Ad Manager for unified pricing rules. Unified Pricing Rules allow publishers to ...
IPONWEB’s Optimal Price Discovery is reducing media costs by 15% to 30%
IPONWEB today announced that Optimal Price Discovery, IPONWEB's bid shading solution is helping programmatic buyers to reduce media costs by ...
WPP to sell Kantar in an auction this month
WPP has started this month the sale of Kantar. Kantar's sale starts with an auction led by Goldman Sachs. Banking ...
Webinar: IAB Europe Virtual Programmatic Day H1 2018
IAB Europe will be holding two Virtual Programmatic Days in 2018. The Virtual Programmatic Day H1 will explore the key ...
Improve Digital ready for header bidding and first price auctions "as of now"
Improve Digital, the Dutch SSP / Ad Exchange founded in 2008, today announced that is "ready for First-Price Auction!" Improve ...
Improve Digital ready for header bidding and first price auctions “as of now”
Improve Digital, the Dutch SSP / Ad Exchange founded in 2008, today announced that is "ready for First-Price Auction!" Improve ...
Programmatic trends for 2018
With the adoption of header bidding and first price auctions, publishers are winning again decision power on how to monetize ...
LinkedIn will adopt first price auctions from November 8th
LinkedIn announced last week the adoption of first price auctions in programmatic, a move being promoted by Appnexus, the main ...