Black Friday

Google recommends target Similar Audiences on promotional days like Black Fridays.  Google says that advertisers will reach more potential customers who share the interests of your existing customers. In DV360, advertisers can target the following Similar Audiences: * More similarity (default): will prioritize targeting the most similar additional audiences. * Balanced: is

Samsung announced discount deals in South Africa on Samsung TV’s, smartphones and wearables. All stocks are limited and the discounts are available in Samsung Stores nationwide. Samsung says Black Friday has grown in popularity exponentially in South Africa. The TV deals are valid from 21 November to 26 November

ADYOULIKE this week launched a Black Friday campaign targeting digital advertisers. The message on the campaign is that native advertising works, and it will work on the Black Friday. Dale Lovell, Chief Marketing & Partnerships Officer at ADYOULIKE ADYOULIKE says mobile made up 63% of all shopping visits in the

adsquare last week announced the availability of new seasonal audiences. These audiences are are available in Audience Management Platform (AMP) under: adsquare Data Alliance > Interests > Shopping > Seasonal. The audiences contain seasonal shoppers: Thanksgiving Shoppers * Coming Home; * Foodies. Black Friday Shoppers * Deal Seekers; * Gadget Seekers. Christmas Shoppers * Families