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Marketing News   -   Dec 12, 2017 Bing integrates Custom Audiences with Oracle DMP

Oracle Data Management Platform (DMP) has been integrated with Bing Ads Custom Audiences. According to Bing, this allows advertisers to use their first-party data through the Oracle DMP to reach Bing users. This is only possible via the Custom Audiences, that are based on own customer data. CRM data can

by Luis Rijo
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