Botnet

DoubleVerify this week announced that it has identified a new bot network that perpetrates fraud by circumventing ads.txt protections. Ads were running through ads.txt resellers. How does the new bot network work? The bot first visits a publisher site and scrapes the site’s content. The bot then

Adobe Advertising Cloud is widening its integration with White Ops to detect advertising fraud on connected TV inventory, Adobe announced last month. Adobe says the partnership will help ensure that all video inventory available on Adobe Advertising Cloud is scanned by White Ops, which will provide independent third-party bot detection.