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Marketing News   -   May 04, 2018 .bot domains available through Amazon and only for bots

Amazon last week announced the launch of .bot domains. Near at the same time as Google launched the .app domains. Randall Hunt, Senior Technical Evangelist at AWS, wrote that ".BOT, a new generic top-level domain (gTLD) is an identity for bots." Fitness bots, slack bots, e-commerce bots, and

by Luis Rijo
Marketing News   -   Dec 06, 2017 AppNexus: Viral Content can be associated to Ad Fraud

AppNexus published the whitepaper The Brand Safety Risk Behind Viral Content where elaborates that "viral content goes hand-in-hand with online advertising fraud." Viral Content (Fake News, hate speech, etc) surged on the web after the massification of Facebook, with an algorithm, often criticized to favor click-bait content. Viral

by Luis Rijo
Marketing News   -   Nov 22, 2017 Adform discovered HyphBot: one of the largest botnets to hit mostly USA

Adform's fraud team announced this week a "major discovery and have identified what is potentially the biggest bot network ever to hit" online advertising industry. The size of the HyphBot is "3-4 times the size of the famous Methbot network that was discovered by WhiteOps,

by Luis Rijo
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