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Branding

A collection of 3 posts
Marketing News

Mastercard drops its name

Mastercard yesterday announced that it is dropping its name from its brand mark in select contexts. The interlocking red and yellow circles, referred to as the Mastercard Symbol, will now stand on its own across cards using the red and yellow brand mark, acceptance marks at retail locations both in
Jan 8, 2019 1 min read
Marketing News

System1 launches new ad ratings in the US and UK

System1 today launched its new System1 Ad Ratings service for brands and advertisers as a way for brands to understand the potential of their campaigns to drive long-term growth. The service is launching with two years of data covering over 27,000 TV ads from the USA and UK. System1
Nov 12, 2018 1 min read
Marketing News

Google partners with IRI for brand lift studies in Google Ads and DV360

Google's brand lift solution is evolving. Google this month announced a partnership with IRI to make simpler for advertisers to measure and act upon upper- and lower-funnel metrics. Google says that soon advertisers will be able to set up Brand Lift studies directly in Google Ads or Display
Oct 4, 2018 1 min read
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