Business Insider - PPC Land

Sign in Subscribe

Business Insider

A collection of 3 posts

Massive volumes of counterfeit inventory across display and video detected in a study

A recent study, conducted in partnership with 16 leading programmatic publishers across 26 domains, found massive volumes of counterfeit inventory across display and video inventory globally. Looking at the total available inventory across all exchanges for the 26 domains, the study found video callouts were overstated by 57 times the

Webinar: How to boost video ad ROI by 482%

On Wednesday, November 1, 1pm EDT, JW Player is organizing a webinar that will explain how to boost video ad ROI. With video ad spend growing to $18.7 billion annually, publishers can drive ad revenue by expanding their audience and improving ad delivery. Choosing the right video technology partner

Teads now on Business Insider

Teads has signed an exclusive multi-year contract with Business Insider. Teads says that this is a multi-market partnership that will help Business Insider inject outstream video advertising across platforms on desktop, mobile web and in-app. Through the partnership with Teads, Business Insider will have have now outstream ads shown to