Bytedance

Sensor Tower last week announced that TikTok, the short-form video social networking app Beijing’s Bytedance, was the first most installed app on iOS during the year 2018. This is based on Sensor Tower’s Store Intelligence estimates: TikTok added 75 million new users worldwide across the App Store and

IAB Tech Lab yesterday announced that the OM SDK is having a "tremendous support by measurement companies, global ad platforms, and major app publishers." IAB Technology Laboratory’s Open Measurement Software Development Kit (OM SDK) is now reaching  2 billion devices, on iOS, Android and other platforms, worldwide.