CBS Interactive

Adobe introduced Adobe Analytics for streaming audio, giving advertisers to have insights into online and offline audio. In Adobe Analytics, advertisers can now measure if an ad was skipped or fully listened, and how errors like buffering impact the experience—regardless if the audio was downloaded, or live streamed. Through

IAB this month launched a new training program for digital media buyers and sellers called “Programmatic 360: Automation Decoded." The new training program was developed by industry authorities, from companies such as LiveRamp, CBS Interactive, and Pandora. According to IAB, "the course will provide detailed insights into the