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Marketing News - Nov 18, 2018 Xfinity TV audiences now included in Nielsen's TV Ratings and Digital Content Ratings

Nielsen and Comcast announced the expansion of their relationship to include digital measurement of Comcast's Xfinity Stream app and web portal. Through this agreement, Xfinity TV audiences watching programming on computers and mobile devices will be included in aggregate in Nielsen Digital in TV Ratings and Digital Content

by Luis Rijo

Marketing News - Sep 23, 2018 Majority of digital video ad views (57%) in the U.S. are already delivered on the TV screen

The majority of digital video ad views (57%) in the U.S. were delivered on the TV screen, in Q2 2018. In Europe, the share was 30%.

by Luis Rijo

Marketing News - Sep 22, 2018 Comcast wins the auction to acquire Sky

Comcast won today the auction to buy the European Sky. Comcast Corp. outbid 21st Century Fox Inc in an auction to acquire Sky.

by Luis Rijo