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Connected TV   -   Apr 26, 2018 Viacom will start using FreeWheel on connected tv and video ads

Viacom and Comcast this week announced a multi-year agreement to partner on advertising and data. Viacom will integrate FreeWheel ad tech on connected tv and on video ads. According to FreeWheel, under the new partnership, Viacom and FreeWheel (Comcast) will collaborate to "monetize premium inventory in a more efficient,

by Luis Rijo
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