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Comscore Campaign Ratings

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Marketing News   -   Nov 15, 2018 Discovery joins beta for Comscore Campaign Ratings (CCR)

Comscore yesterday announced that Discovery is now an official beta partner for Comscore Campaign Ratings (CCR). Comscore said Discovery is one of the latest media brands to join the beta, which launched in September of this year in partnership with 12 media brand partners. "As we continue to innovate

by Luis Rijo
Marketing News   -   Nov 12, 2018 AMC Networks testing Comscore Campaign Ratings (CCR)

Comscore today announced that AMC Networks is the newest beta partner for Comscore Campaign Ratings (CCR). CCR is Comscore's cross-platform video advertising measurement solution. Access to CCR will enable AMC Networks to have an unduplicated view of video campaigns across linear TV, OTT, desktop, and mobile. "In

by Luis Rijo
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