Consent

NPR, the National Public Radio of the United States of America started to display their consent tool to comply with GDPR, the General Data Protection Regulation. Users that decline cookies are sent to a text plain website. Users on Twitter are saying we are back on the 90s with GDPR.

Google bought Doubleclick around 10 years ago, and since then, Doubleclick is the foundation of the online advertising. Even Twitter is using Doubleclick for tracking. Google provides tools for tracking (Google Tag Manager), measuring (Google Analytics), audience (Adwords, DBM, DCM), advertising services (for advertisers) and monetisation (for publishers, with Adsense,

On May 7, Google launched a new tab in DFP called EU user consent. Under the new tab there are ad technology provider controls. The controls that publishers select will take effect on 25 May. Google says that shortly AdSense and AdMob will also have controls. On DFP, Google has

OneTrust today announced a partnership with IAB Europe. OneTrust is now registered as Consent Management Provider (CMP) on the IAB Europe Consent Framework. This means that OneTrust customers will be able to integrate the IAB Europe Framework within their websites and applications. OneTrust says that is "the first privacy

IAB Europe and IAB Technology Laboratory today released the market-ready technical specifications for the Transparency & Consent Framework (“Framework”) following a 30-day public consultation in March and April 2018. According to IAB, the Framework is "a cross-industry standard that supports online services and their partners in their efforts to