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Consent

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Marketing News   -   May 24, 2018 NPR & GDPR: Users that decline cookies sent to a plain text website

NPR, the National Public Radio of the United States of America started to display their consent tool to comply with GDPR, the General Data Protection Regulation. Users that decline cookies are sent to a text plain website. Users on Twitter are saying we are back on the 90s with GDPR.

by Luis Rijo
Marketing News   -   May 24, 2018 Google's GDPR Consent Tool is still on beta and tomorrow is the first GDPR day

Google bought Doubleclick around 10 years ago, and since then, Doubleclick is the foundation of the online advertising. Even Twitter is using Doubleclick for tracking. Google provides tools for tracking (Google Tag Manager), measuring (Google Analytics), audience (Adwords, DBM, DCM), advertising services (for advertisers) and monetisation (for publishers, with Adsense,

by Luis Rijo
Marketing News   -   May 10, 2018 GDPR: Google introduces controls for publishers on DFP, Admob and Adsense

On May 7, Google launched a new tab in DFP called EU user consent. Under the new tab there are ad technology provider controls. The controls that publishers select will take effect on 25 May. Google says that shortly AdSense and AdMob will also have controls. On DFP, Google has

by Luis Rijo
Marketing News   -   May 03, 2018 GDPR: Consent management provider OneTrust is now integrated with the IAB Consent Framework

OneTrust today announced a partnership with IAB Europe. OneTrust is now registered as Consent Management Provider (CMP) on the IAB Europe Consent Framework. This means that OneTrust customers will be able to integrate the IAB Europe Framework within their websites and applications. OneTrust says that is "the first privacy

by Luis Rijo
Marketing News   -   Apr 25, 2018 GDPR: IAB Europe released the specifications for the Framework

IAB Europe and IAB Technology Laboratory today released the market-ready technical specifications for the Transparency & Consent Framework (“Framework”) following a 30-day public consultation in March and April 2018. According to IAB, the Framework is "a cross-industry standard that supports online services and their partners in their efforts to

by Luis Rijo
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