Peer39 integrates NewsGuard’s database enabling advertisers to avoid fake news
Peer39 this month announced the integration of NewsGuard’s database of trust ratings for thousands of news and information websites. Peer39 ...
Tag: Contextual
Contextual ads obtain 2 times better ad recall, GumGum study finds
A study conducted by GumGum, in partnership with SPARK Neuro, saw that ads with the most contextual relevance elicited 43% ...
GumGum rolls out a contextual solution ahead of a cookieless future
GumGum last month rolled out Verity, a content classification and brand safety solution that analyzes web pages and images. Verity’s ...
Adelphic integrates IAS custom keyword optimization pre-bid
Adelphic DSP last week announced that integrated pre-bid custom keyword optimization from Integral Ad Science (IAS). Adelphic says is among ...
Tappx secures EU funding to develop a Programmatic Server-Side Ad Insertion for Connected TV
Tappx this week announced it has secured backing from the EU Horizon 2020 SME-1 fund to develop and launch a ...
IAS acquires ADmantX, a contextual solution
IAS last week announced the acquisition of ADmantX. Integral Ad Science (IAS) says the acquisition will bring patented technology and ...
AdsWizz integrates PodScribe’s contextual-targeting solution for podcasts
AdsWizz this week integrated the PodScribe’s contextual-targeting solution for podcasts on AdsWizz’s AudioMatic platform. PodScribe has been in private beta ...
Spotify introduces Interest and Real-Time Context Targeting in Ad Studio
Spotify this month introduced Interest and Real-Time Context Targeting in Ad Studio. Ad Studio is Spotify’s self-serve ad platform. With ...
O3 Industries buys Peer39, the contextual targeting provider from Sizmek
O3 Industries this month acquired Peer39, a division of Sizmek. O3 Industries says Peer39 will be operated as a stand-alone ...
IRIS.TV contextual solution for video now available in Telaria
IRIS.TV last week announced the creation of a solution to access and analyze individual videos directly from publishers’ content management ...
Media.net adopts OpenRTB 3.0
Media.net last week announced the adoption of OpenRTB 3.0 and the IAB Content Taxonomy 2.0. Media.net Marketplace says is one ...
DoubleVerify acquires Leiki, a contextual intelligence company
DoubleVerify today announced that it has acquired Leiki, a contextual intelligence and content classification platform headquartered in Helsinki, Finland, and ...
