comScore this month announced a partnership with Adobe bringing their contextual targeting technology into Adobe Advertising Cloud. comScore says pre-bid targeting solution leverages comScore’s proprietary…
Adsquare introduces contextual targeting in-app in addition to mobile usage and real-world behaviour
Adsquare this month announced a real-time app-contextual Targeting solution that enables advertisers to target more precisely on the right context of apps used by a…
Grapeshot yesterday announced a new solution for bringing brand safety and contextual targeting to digital video and audio. Grapeshot says that this “an industry first.”…
Oracle is acquiring Grapeshot, the company announced today. The agreement was signed today (April 24, 2018) and this acquisition happens ahead of GDPR, the EU…