IAS acquires ADmantX, a contextual solution
IAS last week announced the acquisition of ADmantX. Integral Ad Science (IAS) says the acquisition will bring patented technology and ...
Tag: Contextual
AdsWizz integrates PodScribe’s contextual-targeting solution for podcasts
AdsWizz this week integrated the PodScribe’s contextual-targeting solution for podcasts on AdsWizz’s AudioMatic platform. PodScribe has been in private beta ...
Spotify introduces Interest and Real-Time Context Targeting in Ad Studio
Spotify this month introduced Interest and Real-Time Context Targeting in Ad Studio. Ad Studio is Spotify’s self-serve ad platform. With ...
O3 Industries buys Peer39, the contextual targeting provider from Sizmek
O3 Industries this month acquired Peer39, a division of Sizmek. O3 Industries says Peer39 will be operated as a stand-alone ...
IRIS.TV contextual solution for video now available in Telaria
IRIS.TV last week announced the creation of a solution to access and analyze individual videos directly from publishers’ content management ...
Media.net adopts OpenRTB 3.0
Media.net last week announced the adoption of OpenRTB 3.0 and the IAB Content Taxonomy 2.0. Media.net Marketplace says is one ...
DoubleVerify acquires Leiki, a contextual intelligence company
DoubleVerify today announced that it has acquired Leiki, a contextual intelligence and content classification platform headquartered in Helsinki, Finland, and ...
comScore contextual targeting now available in Adobe Advertising Cloud
comScore this month announced a partnership with Adobe bringing their contextual targeting technology into Adobe Advertising Cloud. comScore says pre-bid ...
Adsquare introduces contextual targeting in-app in addition to mobile usage and real-world behaviour
Adsquare this month announced a real-time app-contextual Targeting solution that enables advertisers to target more precisely on the right context ...
Grapeshot is now supporting video and audio
Grapeshot yesterday announced a new solution for bringing brand safety and contextual targeting to digital video and audio. Grapeshot says ...
Oracle buys Grapeshot in the GDPR Contextual era
Oracle is acquiring Grapeshot, the company announced today. The agreement was signed today (April 24, 2018) and this acquisition happens ...