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Creative

A collection of 4 posts

RTB House launches a Creatives Lab unit

RTB House this week announced that is launching a Creatives Lab unit. The unit will develop performing dynamic banners for both display and video. RTB House says is constantly working on improvements to its core technology based on deep learning as well as other aspects of the RTB ecosystem, such

Smartly.io launches a creative studio service

Smartly.io has launched a Creative Studio, a new in-house team that leverages its global experience in performing creatives. Smartly.io creative experts design customizable templates and help customers tap into creative automation for more nimble campaign development, optimization, continuous testing, and iteration. Smartly.io's says they have

Webinar: Creative advertising for the festive season

On Tuesday, October 23rd, at 15:00 CEST / 14:00 BST / 09:00 EDT, Adform is hosting a free webinar to help advertisers to prepare their creatives for the festive season. The webinar is presented by David Hillier, Global Creative Solutions Lead, at Adform, and by Daniela Forzinetti, Senior Creative

Google creates new course for creative strategy for App campaigns

Google today announced the launch of a new course about creative strategy for app campaigns. Google says that in this course advertisers will find "video lessons and interactive activities to help you learn how App campaigns use ad assets, what are the best types of assets to provide, and