Cross Device

Google last Friday announced that is adding cross-device activity to all attribution reports in Google Ads. Previously, only the Devices, Assisting Devices, and Device Paths attribution reports included cross-device activity. Mauricio Barrera, Product Manager, Google Ads, wrote that starting on "May 1st, all attribution reports will include cross-device activity

Google this month launched a new Cross Device report, under Audience. The new Cross Device in Google Analytics include Device Overlap, Device Paths, Channels and Acquisition Device. According to Google this helps advertisers to understand the customer journey across their devices. Advertisers are now also able to create remarketing campaigns