Cross Device

According to a research report Outlook for Data 2018, released this month, by the Interactive Advertising Bureau (IAB) and research and consulting firm Winterberry Group, 60 percent of marketers, publishers, and tech developers stated that their organizations spent more on data in 2017 than 2016—and an even greater majority

Adsquare took the approach to break out the device silos and introduce adsquare Cross-Device audience extension solution. Adsquare’s data exchange is built mobile-first and supports Mobile Advertising IDs (MAIDs), mobile signals such as location, as well as dynamic data such as events or weather. Starting with MAIDs as the