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Marketing News   -   Oct 08, 2017 Adwords Overdelivery: Google can spend 2 times more your daily budget

Since 4 October, Google changed the overdelivery on Daily Budget of Adwords, that now can reach 2 times more the daily budget. Before this change, the limit was around 20%. Now, if advertisers overdelivery the daily budget in one-month billing cycle, Google will credit the overdelivery. Google wants that advertisers

by Luis Rijo
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