Data-driven creatives

Google last month introduced 6 changes related with creatives in DV360. Here the new features and updates: 1. Backup images are now optional 2. Third-party measurement was introduced on native ads 3. Creatives pushed from Google Web Designer are now created in the draft state 4. Native video ads can

Smartly.io has launched a Creative Studio, a new in-house team that leverages its global experience in performing creatives. Smartly.io creative experts design customizable templates and help customers tap into creative automation for more nimble campaign development, optimization, continuous testing, and iteration. Smartly.io's says they have

With the transition from Doubleclick Bid Manager to Display & Video 360 (Google Marketing Platform), Google introduced new creative updates. The rebrand happened in July, and advertisers using Display & Video 360 have now a new Format Gallery, and they can build and edit ads via Ad Canvas, a visual