The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Google last week announced two updates to Looker Studio, a data visualization and reporting tool. These updates focus on improving audit logging capabilities and data source transparency for Looker Studio administrators.
StackAdapt last week announced a collaboration with Samba TV, a provider of TV technology for audience data. This partnership aims to enhance programmatic advertising campaigns through improved reach measurement and audience targeting, particularly for Connected TV (CTV).
Predictive audiences in Google Analytics 4 (GA4) emerge as a potential replacement, leveraging machine learning for user behavior analysis and audience creation.
Google AdMob this week announced a new suite of features designed to help app publishers navigate the evolving landscape of digital privacy and data collection.
OpenAI yesterday announced a multifaceted partnership with Reddit, the popular social news aggregation and discussion website. This collaboration focuses on data licensing, AI-powered features for Reddit, and advertising opportunities for OpenAI.
Google this month announced an update for Google Analytics 360 users: the ability to assign report collections to specific user groups or individuals. This functionality empowers administrators to curate customized report experiences for different teams within an organization.
Google DeepMind, a leading artificial intelligence (AI) research lab, this week announced the launch of SynthID, a novel suite of tools designed to watermark and identify AI-generated content.
