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Marketing News   -   Dec 17, 2017 IAB updated the Podcast Measurement Technical Guidelines

IAB released this month the IAB Podcast Measurement Technical Guidelines, version 2, and according to Steve Mulder, Senior Director of Audience Insights at NPR, "the new guidelines provide a recommended process for generating an audience and downloading metrics." What Podcast Measurement should have * Filtering for uniqueness * Filtering for

by Luis Rijo
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