IAB Tech Lab yesterday announced that the OM SDK is having a "tremendous support by measurement companies, global ad platforms, and major app publishers." IAB Technology Laboratory’s Open Measurement Software ...
The IAB Technology Laboratory released last week new Guidelines for Identifier for Advertising on OTT Platforms with recommendations on how to maintain a high-quality advertising experience within over-the-top television (OTT) ...
This week, IAB Technology Laboratory released OpenDirect 2.0. The version 2.0 is an update that "will expand functionality within this vital transactional specification for premium automated guaranteed buying and selling," ...
