IAB Open Measurement SDK reaches 2 billion devices December 13, 2018 0 IAB Tech Lab yesterday announced that the OM SDK is having a "tremendous support by measurement companies, global ad platforms, ...
IAB launches guidelines for identifiers on OTT; in public comment until May 3 April 9, 2018 0 The IAB Technology Laboratory released last week new Guidelines for Identifier for Advertising on OTT Platforms with recommendations on how ...
IAB: OpenDirect 2.0 available for public comment through March 12 January 16, 2018 0 This week, IAB Technology Laboratory released OpenDirect 2.0. The version 2.0 is an update that "will expand functionality within this ...