IAB Open Measurement SDK reaches 2 billion devices
IAB Tech Lab yesterday announced that the OM SDK is having a "tremendous support by measurement companies, global ad platforms, ...
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IAB Tech Lab yesterday announced that the OM SDK is having a "tremendous support by measurement companies, global ad platforms, ...
The IAB Technology Laboratory released last week new Guidelines for Identifier for Advertising on OTT Platforms with recommendations on how ...
This week, IAB Technology Laboratory released OpenDirect 2.0. The version 2.0 is an update that "will expand functionality within this ...