Dennis Buchheim

The IAB Technology Laboratory released last week new Guidelines for Identifier for Advertising on OTT Platforms with recommendations on how to maintain a high-quality advertising experience within over-the-top television (OTT) environments—advocating that stakeholders manage advertising-related activities through an identifier for advertising (IFA). According to IAB, the guidelines are available

This week, IAB Technology Laboratory released OpenDirect 2.0. The version 2.0 is an update that "will expand functionality within this vital transactional specification for premium automated guaranteed buying and selling," says IAB. This specification completes the OpenMedia specification stack by facilitating non-real-time bidding transactions. Available for