This week: Doubleclick updates the impression counting on app based on MRC guidelines

Google today announced that starting this week, DCM and DBM will count mobile in-app impressions based the IAB and MRC’s count-on-download guidelines. This “reflects a decision to no longer use MRAID for mobile in-app impression counting” and “advertisers may see higher impression counts in certain mApp environments, and lower discrepancies with publishers using the count-on-download guidelines” says Google.