DoubleVerify launches a certification program for Connected TV Fraud Protection
DoubleVerify last month announced a connected TV (“CTV”) Targeting Certification for programmatic platforms, designed to protect advertisers from fraud and ...
Tag: DoubleVerify
DoubleVerify launches Authentic Performance measuring exposure and engagement
DoubleVerify this month launched Authentic Performance, a new product that provides predictive data expected to drive campaign performance. According to ...
DoubleVerify buys Ad-Juster, an insights platform for publishers
DoubleVerify this week acquired Ad-Juster, a SaaS-based reporting and analytics platform for digital publishers. Ad-Juster delivers data and insights that ...
Amobee extends DoubleVerify measurement to connected TV
Amobee this month announced that is now using DoubleVerify measurement for connected TV inventory. Amobee says the extension of the ...
YouTube to limit all third-party verification pixels starting in 2020
Google this week announced that it will limit the pixels on YouTube. Nielsen, Comscore, DoubleVerify, Dynata, Kantar and Integral Ad ...
DoubleVerify taps Tanzil Bukhari to lead revenue growth in Europe
DoubleVerify yesterday announced the appointment of Tanzil Bukhari as Managing Director, EMEA. Bukhari will lead DV’s expansion efforts across Europe ...
DoubleVerify appoints Gian LaVecchia as SVP of Brand & Agency Partnerships for the Americas
DoubleVerify today announced the appointment of Gian LaVecchia as SVP of Brand & Agency Partnerships for the Americas. LaVecchia was ...
Brand Safety incidents on Mobile Apps almost doubled last year
DoubleVerify this month release the Global Insights Report, where explores global trends in brand safety, fraud, and viewability. According to ...
MRC continues DoubleVerify’s accreditation
DoubleVerify this week announced it has been granted continued accreditation by the Media Rating Council (MRC) for DV’s desktop, mobile ...
DoubleVerify is now measuring in-app brand safety at content level
DoubleVerify this week announced the launch of an expanded mobile app brand safety solution. Available since April 3, DV's solution ...
DoubleVerify acquires Zentrick, a video tech company from Belgium
DoubleVerify last month announced that it has acquired Zentrick, a digital video technology company that provides middleware solutions to drive ...
DoubleVerify discovers a new bot network running via ads.txt resellers
DoubleVerify this week announced that it has identified a new bot network that perpetrates fraud by circumventing ads.txt protections. Ads ...