DoubleVerify yesterday announced it has partnered with Twitter to authenticate the quality of video ads. According to DoubleVerify, the initial launch will provide advertisers with…
Google Measurement Partners is a new program where Google did partnerships to offer brands a variety of options to measure their advertising media. Google Measurement…
MRC just revoked the accreditation from AppNexus. According to the Media Rating Council Accreditation Updates, January through March 2018, AppNexus accreditation was “revoked for all…
In 2017, Social Puncher exposed a case of ad fraud on the publisher side: Newsweek. Social Puncher made an independent audit of the federal US…
AppNexus announced yesterday that will start to refund advertisers that bought invalid traffic on their platform, starting on March 31. AppNexus “is implementing new policies…
AdColony today announced that the company is fully compatible with all major viewability measurement partners for both programmatic and managed service campaigns. AdColony said today…
DoubleVerify announced the opening of their new office in Singapore. DoubleVerify, the independent provider of digital media measurement software and analytics, wants to accelerate the…
IAB published this month a draft for public discussion with a nomenclature for data. The document is titled “OpenData 1.0: Standard Nomenclature for Campaign Performance…
DoubleVerify today announced that it has received Media Rating Council (MRC) accreditation for its technology to detect and block sophisticated invalid traffic (SIVT) for video…