If you have to decide for one DSP only, what DSP will you choose? We try to help you, but at the end, the decision is on your side. There are many factors that you should have in consideration to justify your choice, and we pointed some here: Access to Inventory Check if the DSP […]
Why do you need to include Amazon Advertising Platform (AAP) on your roadmap if you are doing programmatic? In Amazon DSP is possible to run performance and branding campaigns, on web and app environment, and on display, video, and native.