AdWords Editor 12: What is new

A new version of Adwords Editor is available since 29 June. The new version of the Adwords Editor has now the same look and feel of other Google products and there are some updates: Custom Rules – A feature that allows you to define rules as a best practice. See the example in the picture […]

Feature-phone crawling & indexing dropped out by Google

Google announced today that the feature-phone Googlebot was retired. Google will “not be using the feature-phone user-agents for crawling for search going forward. ” Special sitemaps extensions for feature-phone In the Webmaster Central Blog, John Mueller, Webmaster Trends Analyst, said that “most websites don’t provide feature-phone-compatible content in WAP/WML any more,” and “given these developments, […]

New ads on Youtube: TrueView for action

Senior Vice President of Ads at Google announced yesterday, at dmexco, a new type of ads on Youtube. The ad is TrueView for action and allows advertisers to do performance campaigns on Youtube. For that, Adwords just includes a button on the ad of Youtube. Google estimates that around 70M people is going to Youtube […]

Brand Safety: How it works?

Brand Safety are solutions on programmatic that offer brand protection on online display campaigns. Many companies, like Integral Ad Science, Grapeshot and Google, offer solutions that allow advertisers to avoid content with bad reputation, ad fraud and websites with multiple ads. What are the reports to look in Brand Safety? Viewability On this dimension you […]