AppLovin this month bought MoPub for $1.05 billion in cash.
Facebook this week introduced ads in the Instagram Shop tab, globally. The ads appear as tiles on the Instagram Shop tab home page.
Azerion yesterday announced the acquisition of Keymobile, a Swedish mobile advertising company. This is the third Swedish acquisition completed by Azerion since January 2021, after Strossle and Delta Projects.
The Mobile Web Certification is the first skills-based certification launched by Google.
Google is also changing the name Open Bidding into AdMob bidding.
The new version of Samsung's mobile browser contains a protection against tracking.
71% of the app developers believe that less than 50% of the iOS inventory will have the IDFA available.
US adults will spend more time using their mobile devices than they will spend watching TV.