AppLovin buys MoPub for $1.05 Billion in cash
AppLovin this month bought MoPub for $1.05 billion in cash.
Topic
Mobile
A collection of 9 issues
Facebook introduces Ads in the Instagram Shop Tab
Facebook this week introduced ads in the Instagram Shop tab, globally. The ads appear as tiles on the Instagram Shop tab home page.
Azerion acquires Keymobile, a Swedish mobile advertising company
Azerion yesterday announced the acquisition of Keymobile, a Swedish mobile advertising company. This is the third Swedish acquisition completed by Azerion since January 2021, after Strossle and Delta Projects.
Google launches a Mobile Web Certification
The Mobile Web Certification is the first skills-based certification launched by Google.
Google expands Open Bidding to all app developers, and brings more buyers into the auctions
Google is also changing the name Open Bidding into AdMob bidding.
Samsung is the latest to launch anti-tracking technology in a browser
The new version of Samsung's mobile browser contains a protection against tracking.
Mobile advertisers are adapting to the lack of IDFAs
71% of the app developers believe that less than 50% of the iOS inventory will have the IDFA available.
$34 billion spent in-app in Q2 2021
Mobile surpasses TV for the first time in the US
US adults will spend more time using their mobile devices than they will spend watching TV.