Google Play begins giving context about the data each app collects
Data safety is a section on Google Play where users can see information about how apps collect, share and secure users’ data.
Mobile
Finding keywords
How to find keywords for your marketing efforts.
How to find the Google Premier Partners List
Google this year launched a Google Premier Partners List, which means partners among the top 3% of Google Partners in their country.
Google to introduce Anchor Ads in AMP pages
Google this week announced the introduction of Anchor Ads in AMP pages. Anchor ads will start appearing in AMP pages from April 11, 2022.
Meta ads, TikTok for Business and AppLovin are the top media sources in mobile advertising
AppsFlyer today released the 14th edition of its Performance Index, a ranking the top media sources in mobile advertising. Meta Ads takes top spot in SKAdNetwork Index ranking, followed by TikTok for Business and AppLovin.
ironSource launches an app marketing software
ironSource last week announced the launch of ironSource Luna, an app marketing software, enabling advertisers to build interactive creatives at scale, deploy them across major marketing channels, and leverage automated optimizers.
Google extends Privacy Sandbox initiative to Android, plans to sunset the advertising ID
Google this week announced that will extend the Privacy Sandbox initiative to Android. Privacy Sandbox is an initiative to improve user privacy, first launched just for web.
Google’s advertising network growth driven by in-app
Google last week disclosed the financial results for the Q4 2021. In the Alphabet Q4 2021 Earnings Call, Philipp Schindler, SVP and CBO at Google, said the growth in Google’s advertising network revenue was driven by AdMob.
Apple integrates custom product pages with Apple Search Ads
The integration enables advertisers to create ad variations based on custom product pages in App Store Connect.
Mobile SSP VRTCAL launches a $5 million bonus fund to attract new app developers
According to VRTCAL, the bonus fund incentivizes mobile application developers to integrate directly with the VRTCAL Marketplace or through its software development kits (SDKs).