Goodway projects more than 45% price increase for Mobile by next year

Goodway Group released a guide with projections for programmatic pricing for the coming year, predicting a moderate price increase of 1-3% annually for desktop display media in 2018. Mobile advertising, however, will be the main driver of digital’s price hike, growing nearly 4% month-over-month with an expected overall price increase of over 45% by 2019. The mobile prediction includes display and video ads served on any mobile device, either in-app or in-browser.