Yesterday, Google announced that is now possible possible to link Optimise and AdWords. The link is available on Adwords and allows advertisers to to target experiments and personalised experiences to specific ads and keywords. According to Google, advertisers can now personalise the existing web pages to match each of the

Google today announced changes to comply with GDPR. For Publishers, Google will introduce controller-controller terms for DFP and AdX. The controller-controller terms will come first to DFP and AdX and "by May 25, 2018, Google will also introduce new terms for AdSense and AdMob for customers who have online