Search

Google this week announced that is bringing the reporting about click share, already available in shopping campaigns since 2015, to search ads. Click share is the estimated share of all achievable clicks that an advertiser received. According to Google, the rolling it out of the click share for Search campaigns

Since this month, Google Ads is not "Execution Only" anymore for select advertisers. Google last month sent an email saying that will introduce modifications behind scenes. This is an auto-opt-in. Advertisers can do opt-out on the email link. The email says "Google experts are identifying key changes

Amazon this month launched three new bidding strategies, bid multipliers, product targeting, and automatic targeting on Sponsored Products. Advertisers who would like to manage their own bids can choose the new “fixed bids” options, while advertisers focused on maximizing bid efficiency can choose from two new automated bidding strategies that

Google this week introduced new tools to index live streams and to help more people to discover live streams in Google Search and in Google Assistant. To index live streams, Google is using structured data. When a video is live, publishers can let Google know about the live streams through

SwiftKey last month introduced a feature that makes it easy and quick to share anything from the web, now that Bing is integrated. The feature was introduced in SwiftKey for Android and in a few taps, users have access to search results that they can then easily screenshot, crop and

Google translate is now providing feminine and masculine translations for some gender-neutral words. This latest development happened after Google Translate redesign, this month. James Kuczmarski, Product Manager, Google Translate, at Google, said that over the course of this year, there’s been an effort across Google to promote fairness and

Google today announced a new rich search result for answers. For websites to be eligible for this feature, they have to add a Q&A structured data to the pages with Questions and Answers (Q&A) content. Publishers can then use the Structured Data Testing Tool to see

Facebook last week produced a video on how Facebook search works. Yee Lee, Product Manager at Facebook, wrote that  "whatever users search for on the rest of the internet will not influence what you see when you search on Facebook." Signals used in Facebook Search include: * What the