Tremor Video DSP has tripled its supply-side platform (SSP) integrations for premium desktop, in-app and over-the-top (OTT) channels since its acquisition by Taptica last year, the company announced this week.
“The inventory landscape has become overly cluttered and Tremor Video DSP is uniquely positioned to identify the most advanced video partners that allow for the greatest supply differentiation. We’re actively partnering with video SSPs that adhere to the highest transparency standards and offer unique audience dataOfer Druker, Executive Chairman, Tremor Video DSP
sets,so that we can provide our advertisers with safe and highly effective video campaigns.”
Tremor Video DSP has access to
“We’re thrilled to be working with Tremor Video DSP, an innovator and trusted leader in programmatic video. Our partnership makes it easy for advertisers to engage with millions of consumers of premium video content globally. Each impression is high quality, high-viewability, and curated to help them meet their goals.”Mark Balabanian, SVP Global DSP Sales & Accounts, Rubicon Project
To ensure a brand safe and fraud-free environment, Tremor Video DSP is using Grapeshot pre-bid brand safety verification across all supply and ads are being delivered across ads.txt compliant inventory.