Tremor Video DSP tripple​s its supply-side platform (SSP) integrations

Tremor Video DSP has tripled its supply-side platform (SSP) integrations for premium desktop, in-app and over-the-top (OTT) channels since its acquisition by Taptica last year, the company announced this week.

“The inventory landscape has become overly cluttered and Tremor Video DSP is uniquely positioned to identify the most advanced video partners that allow for the greatest supply differentiation. We’re actively partnering with video SSPs that adhere to the highest transparency standards and offer unique audience data sets, so that we can provide our advertisers with safe and highly effective video campaigns.”

Ofer Druker, Executive Chairman, Tremor Video DSP

Tremor Video DSP has access to Google Partner Inventory, which includes inventory from Google Ad Manager, Google AdMob and Google AdSense. Recent SSP partnerships include LKQD, Rubicon Project, SpotX, and Twitter/MoPup. These partners allow Tremor Video DSP to reach over two billion additional unique viewers per week. This extended reach increases differentiation and provides optimal performance for the brand marketers and agencies partnering with Tremor Video DSP.

“We’re thrilled to be working with Tremor Video DSP, an innovator and trusted leader in programmatic video. Our partnership makes it easy for advertisers to engage with millions of consumers of premium video content globally. Each impression is high quality, high-viewability, and curated to help them meet their goals.”

Mark Balabanian, SVP Global DSP Sales & Accounts, Rubicon Project

To ensure a brand safe and fraud-free environment, Tremor Video DSP is using Grapeshot pre-bid brand safety verification across all supply and ads are being delivered across ads.txt compliant inventory.