Tremor Video this month updated the self-service platform UI. Traders can now view a campaign and all placements on one unified page, including visuals that capture delivery and performance.
According to Tremor Video, traders can now manage an entire campaign within the same screen to better coordinate changes between placements, apply campaign-level settings across all placements at once.
“Traders are increasingly strapped for time and need to eliminate any busy work in orchestrating their video campaigns,” said Tremor Video’s CTO Tal Mor. “Tremor Video has automated the process to deliver greater workflow efficiency, while also enabling brands and agencies to optimize their audience targeting strategy and maximize overall campaign performance.”
Tremor Video says advertisers can also expect an improved audience discovery experience, allowing them to access audience scale directly in the UI to better strategize and quickly find new desired segments through expanded search capabilities.