Vibenomics this week selected Triton Digital to help monetize the new Vibenomics Audio Out-of-Home (AOOH) advertising marketplace. According to Triton Digital, the Audio Out-of-Home marketplace enables advertisers to reach an audience of nearly 150 million unique consumers or target any combination of 4,000 individual locations.
Vibenomics will use Triton’s ad server, Tap, to dynamically insert audio ads. Vibenomics will also leverage Triton’s programmatic audio marketplace and SSP to make its audio out-of-home inventory available to programmatic buyers through both open and private marketplace deals.
“Vibenomics has built an innovative new audio marketing channel that is driving sales results for advertisers while enhancing the customer experience for location-based businesses and public spaces,” said John Rosso, President of Market Development at Triton Digital. “We are pleased to provide them with the technology and support they need to take that to the next level through the power and efficacy of dynamically inserted audio ads.”