Microsoft Advertising is hosting a webcast on how to use more space on the search results page, include eye-catching images, and entice customers to visit the website. The webcast will go live on July 25 at 11 a.m. (PDT).
Speakers are Richard Park, Sr. Account Manager at Microsoft Advertising, Stein Broeder, Sr. Marketing Communications Manager at Microsoft Advertising, Matthew Devinney, Sr. Manager of Paid Search at Tinuiti, and Jason Bell, Sr. Strategist, Growth Media at Tinuiti.
The webcast will be focused on:
- Branded vs. nonbranded shopping segmentation/search term or customer intent targeting via shopping
- Product Audiences (including set up and best practices)
- Shopping Campaigns product roadmap (updates on Local Inventory Ads, Merchant Center, reporting and more)
There will be a live Q&A session at the end of the presentation.