On January 16, at 8 a.m. PST / 11 a.m. EST / 4 p.m. GMT, Bing is transmitting the live Modern Marketing is Accessible Marketing webcast (with captioning). Bing will show how genuine curiosity about others can help advertisers uncover new marketing opportunities. Bing will also show how to begin the process of building accessibility from the start.
David Kline, Bing Ads Website Webmaster, Microsoft Advertising
Ricardo Wagner, Office 365 Accessibility Product and Feature Expert
Christi Olson, Head Evangelist Bing Ads, Microsoft Advertising
MJ DePalma, Sr. Global Multicultural & Inclusive Marketing Lead, Search, Microsoft Advertising
Haily de la Cruz, Program Manager, Bing Ads Platform, Microsoft Advertising
Bing says accessible marketing is the last mile of excellence on the road of campaign creation. Bing has curated information to get advertisers started on building accessibility.
What will be covered
Disability in today’s world and how to recognize exclusions to innovate
Ten accessibility principles to apply across digital media
How to apply accessibility principles to search marketing
Microsoft 365 accessibility tools for marketers
Advertisers will have the opportunity to ask questions of the panel during a live Q&A at the end of the webcast.