On December 6, 2018, at 02:00 PM IST, Hiral Jasani, Marketing, and Jay Magdani, Product, at CleverTap, are hosting a webinar on how to align marketing results to business outcomes based on user intent.
In this webinar, they will discuss how forward-looking brands are using data science to predict user intent to create the perfect marketing campaign for their target audience. CleverTap says customer journeys today are so dynamic that it is impossible to expect results using manual, rule-based marketing tools.
What will be covered?
- How organizations are evolving from rule-based marketing to goal-driven marketing
- How to predict results for any time-bound business goal
- Identify micro-segments that you can actually influence
- Improve your bottomline by saving time and money on promotions and discounts to customers who would have purchased anyway
- Improve outcome for low intent buyers that typically comprise a majority of your user base (>95%)