IAB Europe is hosting a webinar about blockchain on 25 September 2019, at 15.00 BST / 16.00 CEST. The webinar Blockchain Demystified will be moderated by Anton Kopytov, Partner Technology Consulting, Mindshare Worldwide and Chair of the IAB Europe Research Committee. The speakers are Jason Manningham, General Manager, Blockgraph (part of FreeWheel), Toccara Baker, Senior Product Marketing Manager, Ad Cloud, EMEA, Adobe, Tom Kershaw, Chief Technology Officer, Rubicon Project, and Samuel Zwaan, EU Product Lead Programmatic Advertising, eBay.
The webinar topics are: introduction into blockchain; the use of blockchain in the digital advertising industry; challenges and limitations for the technology; a panel discussion on the future of blockchain; questions in a dedicated Q&A segment.
According to IAB Europe, the Blockchain Demystified webinar aims to build on the Blockchain Demystified white paper published in April.