On Wednesday, March 14, at 15.00 CET / 14.00 GMT, IAB Europe is organizing a webinar on how to build transparency and trust in the digital advertising supply chain. Simon Halstead, Chair IAB Europe Programmatic Trading Committee and Head of Open Demand International of Oath, Kathryn Schlieben, Senior Director Publishers Northern Europe of AppNexus, Rachel Arch, Head of Programmatic and Business Development UK of Teads, and Bill Krumperman, Advertising Platform, Schibsted are the speakers.
Following on from the publication of the IAB Europe Transparency Guide, IAB is hosting a webinar to dive deeper into transparency concerns in the supply chain and explore the applications of the Transparency Guide and other industry initiatives.
According to IAB, the IAB Europe Transparency Guide aims to improve transparency in the digital advertising supply chain in the areas of data, cost and inventory source. The guide provides questions for each stakeholder category to be asked at different stages of the supply chain.