Like PPC Land? Subscribe our free email newsletter. Follow us in Google News, in Twitter or in Apple News.
On Thursday 14 March 15.00 CET / 14.00 GMT, IAB Europe is promoting a webinar on how to build transparency and trust in the digital advertising supply chain. Register here.
The speakers are Simon Halstead, Chair IAB Europe Programmatic Trading Committee and Head of Open Demand International at Oath, Ryan Cook, VP, EMEA Programmatic & New Business at Teads, Nigel Gilbert, VP Strategic Development EMEA at AppNexus, and Bill Krumperman, Advertising Platform and Schibsted. They will explore the transparency and trust challenges in the digital advertising supply chain and industry-driven solutions.
The webinar follows the publication of the IAB Europe Transparency Guide. According to IAB Europe, the “Transparency Guide aims to improve transparency in the digital advertising supply chain in the areas of data, cost and inventory source. The guide provides questions for each stakeholder category to be asked at different stages of the supply chain.”