Webinar: Digital Audio & Digital Out of Home

On 18 July 2018, at 11:00AM CEST / 10:00AM BST, IAB is orgnizing a webinar about Digital Audio & Digital Out of Home.

The webinar takes a look at two technologies which are transforming the face of advertising today: digital audio and DOOH.

The webinar will examine the key aspects of digital audio, courtesy of Xaxis, followed by a case study on DOOH which highlights the set-up and underlying mechanisms for such a campaign. The case study will be presented by OMD.

The webinar will conclude with a Q&A session.

The speakers

Luís Marinho-Falcao, Director of Operations, IAB Portugal (Moderator)
Luis is the director of operations of IAB Portugal & CEO of Rikhozi Burson-Marsteller, the PR company he founded in Mozambique in 2010 after 25 years in marketing communications.

Jack Paget, Audio & Mobile Product Manager, Xaxis UK & Pan-Regional
Jack is the Audio & Mobile Product Manager for Xaxis UK & Pan-Regional. He started his career working with publishers at Criteo in 2013, before moving to work with agencies and direct clients at Rocketfuel.

Ezgi Doganay Aksit, Associate Digital Director, OMD Turkey
Ezgi is Associate Digital Director at OMD Turkey. She’s been working in the digital media industry for 9 years and worked at the biggest global agencies. Her career started in London at Carat Global.