On Thursday, 22nd Feb 2018, at 10am GMT / 11am CET, Peter Bell, Senior Director of EMEA Marketing at Marketo is presenting a webinar on how Marketo use Marketo.
Join this webinar to hear more from Peter Bell, Senior Director EMEA Marketing at Marketo. He’ll discuss how Marketo manage activity across the pipeline and the best-practice approach to measuring ROI and attribution.
Marketo will cover:
- How Marketo Marketing use our own Marketo Automation platform
- KPIs we measure
- Metrics across the revenue cycle
- Tracking marketing ‘touches’
- Single-touch and multi-touch attribution
- Program performance