Webinar: How mobile’s “new social contract” demands a different way of advertising

Tomorrow, on Thursday, January 31, 2019, at 11:00 AM EST, Teads is organizing a webinar on how mobile’s “new social contract” demands a different way of advertising. How to create better creative, designed for the swipes, taps, and selfies.

The speakers of this webinar are Alice Sylvester, Partner at Sequent Partners, and Michael Ryan, Senior Research Manager at Teads. The webinar will be about how to create better mobile ads.

Teads says mobile phones are the most personal and intimate devices we own today. Consumers have higher expectations for content they are engaging with on their smartphones and even higher expectations for advertisers.

In partnership with Sequent Partners, Teads explore the new social contract for mobile ads, why it’s imperative that brands use creatives that don’t annoy consumers, and offer six new approaches to optimize attention and engagement for video advertising.