SonyLIV and Clevertap are hosting a webinar on 23rd January 2019, at 3:00pm IST. They will do a deep dive into what it takes to succeed in an increasingly fragmented viewing landscape, and explore proven tips to successfully convert freemium users into premium subscribers.
2019 is challenging as consumers are increasingly finding new ways to watch their favorite content on the go, and the viewing landscape continues to fragment.
Here the key takeaways:
- Media and OTT innovations and industry trends to watch out for in 2019
- Effectively engaging OTT app users to maximize key monthly metrics
- Success Story: How SonyLIV scaled personalization to increase conversions
- Looking ahead: CRM innovations expected in 2019