On Monday, January 28th at 1 pm EST, Pixalate is organizing a webinar on how to succeed with high-quality OTT in 2019. The webinar will be a conversation between Todd Johnson VP of Emerging Markets, RhythmOne, Clare Dunnett VP of Client Success, Telaria, and Dan Alexander CEO + Co-founder, Bold Screen Media, Amin Bandeali, CTO, Pixalate, and moderator Amy King, VP Product Marketing, Pixalate.
Pixalate says OTT/CTV is poised to grow more than 60% in 2019, and this rapid rise attracts fraudsters and creates challenges for media quality.
Pixalate is the only company accredited by the MRC for invalid traffic detection and filtration in OTT/CTV, and in this webinar wanted to gather industry experts to bring advertisers perspectives on what’s coming for OTT/CTV and media quality in 2019:
- What market forces are driving the expected rapid OTT/CTV growth in 2019?
- How does fraud happen in OTT/CTV and what can I do to protect my business?
- As OTT/CTV volumes increase, what challenges are there to success – from targeting, to measurement, to performance?
- How much of OTT/CTV is shifting to programmatic and what will this mean for 2019?