On December 18, 2018, at 1:00 PM ET, eMarketer is organizing a webinar about A/B testing. The webinar will be presented by Mike Loveridge, head of conversion rate optimization at Intuit, by Wes McCabe, product marketer at Optimizely, and by Ezra Palmer is executive producer of multimedia at eMarketer.
The topics will be:
- How to move beyond basic conversion rate optimization to running tests throughout the customer journey
- How to use qualitative and quantitative data to formulate new test ideas
- Why experimentation delivers the biggest ROI in SaaS today
- How Intuit’s T-Sheets uses A/B testing to hone in on their value proposition and perfect brand positioning