Merkle and Adobe are hosting a webinar on how to master audiences to deliver personalized experiences. The webinar takes place tomorrow at 01:00 PM Eastern Daylight Time. The webinar has a duration of one hour and is presented by Steve Riegel, Sr. Director, Audience Innovation, at Merkle, and by Michael Klein, Head of Industry Strategy – Retail, Travel & CPG, at Adobe.
Key Takeaways of the webinar
- Understanding the differences between managing and mastering audiences;
- Discovering a path to achieve audience mastery;
- Uncover best practices and lessons learned on how to apply audience mastery in your organization;
Advertisers will learn how to put first party audiences at the center of the strategy and holding one single source of segmentation across all channels.