Webinar: Paid search tactics that drive quality inbound calls

Stephanie White, Senior Account Manager at Hanapin Marketing, and Ian Dailey, Senior Director, Product Marketing at Invoca, are presenting a webinar on paid search tactics that drive quality inbound calls. The webinar will take place today at 01:00 PM Eastern Daylight Time and has a duration of 1 hour.

Attend this webinar and learn:

  • Tips on using call conversion data to optimize PPC bidding strategies;
  • PPC networks beyond Google with cost-effective bidding and targeting;
  • When click-to-call buttons are most effective;
  • How you can use call data to create more effective lookalike audiences.