Google is hosting a webinar for publishers on Thursday, August 22nd at 17:00 GMT+1. Adsense publishers will be able to learn more about demand (buy-side) on this webinar.
Google says that the digital advertising ecosystem comprises three players: users, publishers, and advertisers. Google Network is where the sell-side and the buy-side meets.
In the livestream, Google will talk about who are the advertisers, what is their media purchasing behavior and what can publishers do to position themselves better.
Questions can be asked here before the webinar.